Welcome to the Q&A Forum

This is likely happening because Google is determining that

Hualalai Resort

is a variation of your brand name, Google tends to try and use signals to determine the best title, and somewhere along the way it has picked up signals utilizing that phrase.

What is the official brand name of the company itself?

It is relatively easy to build enough high quality citations to the website utilizing that name, and structure the pages of the site to reinforce that, so that you can influence that title selection.

Here's another:

http://www.w3schools.com/web/web_glossary.asp

http://grab.by/nXKk

The key David is in:

1. Brainstorming
2. Paring down / filtering potentials
3. Testing potential campaigns if possible (pre-promote, test the waters for response rate)
4. Create said content
5. Massively promote and outreach, share in SM
6. Feedback and analysis.

Like any campaign in marketing, it's all about planning well in advance, due diligence and small, incremental tests. I like to think of each of these campaigns as a "lean campaign" - to borrow the concept from many including Eric Reis.

Small testable campaigns allow you to pivot and change quickly if the results are not there, or there are assumptions that were made (hypothesis) that turned out to be less accurate than initially considered.

Hope this helps!
Todd

Hi David, start with this monster of a curated / expertise document

http://pointblankseo.com/link-building-strategies

Here's a sense of the metrics and links it has picked up.

http://grab.by/nXJw

This was developed by expert link builder Jon Cooper - who ironically shares a lot of great ideas himself about accomplishing the said tasks

I think that speaks for itself?

Send me a niche, and I can guarantee I can find you at least one good example of a well-done piece of content designed to create engagement, shares that has attracted inbound links.

Hope this helps,
Todd

Hi Steve,

"Thank you! automated here means the API service which we are purchasing (IE: Flight schedule), we also add up more useful information to make it unique, so we strongly believe that the content is not only unique and useful to readers."

I found find it VERY difficult for anyone to present a way in which this data above, described, can be unique.

Sure, it can provide some value, in the same way that sport scores are updated on lots of websites.

But does the content really provide value? Value means adding commentary, editorialism - something more - to what is already standard.

If the concept is large enough, you might be able to pull some higher authority links into place, giving the project lift and wheels in organic results, and then strategize on further ways to build.

I would be focusing initially on pitching the value of the site to older style websites and ancient directories, locating those through research and competitive back-linking. In fact, you should be prospecting and researching / bucketing this data now.

At the same time, start creating stellar new content, publishing often in your blog so that the percentage of "truly" unique content is increasing daily.

Hope this helps.

I use Myseotool.com, and it is simple and cost effective (for me)

Hope this helps!
~Todd

I would never advise a sitewide link. It's a primary metric in my determination in paid links.

Additionally, a sitewide link is not contextual, and can drag the wrong co-citation metrics into it. (if there are other somewhat unrelated links in that same section)

I would suggest:

1. Writing an incredibly awesome post that will resonate VERY well with that audience
2. Pre-promote the post if possible in order to determine some support and / or test whether it will "fly"
3. Ensure the post is stellar. Use the 21 types of content guide by CMI to ensure it is awesome and fits those criteria.
4. Ask this person to publish, promote in their SM. Promote in your SM.
5. Outreach to further influencers and site owners in that niche and ask them to link to that post.

Hope this helps!
~Todd

Hi Roxbrock, can you pm me your example?

Thanks,
Todd

In general, high authority websites are able to rank inner pages better. If you have a smaller budget for content development, then you should consider focusing on the home page to rank for this phrase and other clustered (related) phrases.

Also, if the company itself is purely about web design primarily, then this is advisable. The only time I advise an inner page ranking is when the company offers this as a service, and has high authority / ability to build high authority relatively quickly, driving that inner page up to top 5 positions.

Otherwise, it is always more difficult, by nature, to rank an internal page over a homepage (root domain) for competitive terms such as yours.

Hope this helps!
~Todd

If the inner page only has these links pointed at it, and a considerable number, you might consider recreating the page with a new url, manually outreaching to webmasters to re-point natural, editorial links.

It's difficult to shake these types of links, and so far disavow, at face value, doesn't seem to be the answer in my opinion.

I think the valuable from the release is 100% dependent on the quality of the news / material.

If the release is shared and one high end media company picks it up, it's possible that their copy of the content trumps all other publications including the original release itself.

When this happens, then the value can of course be significant link-wise.

However, its best to focus on releases as a tool in the toolbox with a specific marketing purpose as opposed to link building.

I've tried it, and it's reasonable. It allows for pretty good detailed scoping of backlinks and buckets those into good, suspicious and toxic.

Using backlink tools you could do this without a tool like link detox, but if you are an agency or Professional SEO that handles a considerable number of sites this is helpful.

It also allows you to export links into disavow format, for the ones you have already contacted for removal and have had no response from.

Hope this helps!
Todd

Hi Dealblogger.

I think the best overall way to improve on your situation is to develop more authority and trust.

On a well-balanced website that is increasing in traffic with low bounce rate and improving overall metrics, building more inbound authority links can significantly move all core keywords forward.

I would be sure to setup authorship at the blog, connected to your G+ profile, fill out the profile 100%, and then search for influencers in your immediate and related niches that would consider publishing your content. The next step would be to develop content for your audience that you can also pitch to other thought leaders in your immediate and connected industries.

Hope this helps,
Todd

Be an expert in your niche, and contribute to the community. And ask yourself

What pain points do consumers in this industry experience?
What content could be refreshed and / or curated in this industry?
How can you contribute your expertise to add value?

Asking yourself these questions will help you develop content ideas, which will, in turn, potentially yield inbound links if you can build great content and share it with industry influencers.

Hope this helps
Todd

In my experience you will generate more consistent inbound links to the root url - http://www.consumerbase.com/index.html - if you were to use that as the root (canonical) url and do the following

1. Ask anyone linking to /index.html to link to http://www.consumerbase.com/
2. Once completed, 301 redirect /index.html to http://www.consumerbase.com/

Ask yourself this: how often do you see someone refer an audience to http://www.consumerbase.com/index.html?

There rarely, do - out of convenience and ease of use / standardization.

So, for sharing and for ensuring that all inbound link weight is organized at only one canonical url I would suggest you consider using http://www.consumerbase.com/ at the root.

All other pages can use use .html just fine.

Hope this helps,
Todd

I agree with Nakul - if they do not have great content and great inbound natural links, they can potentially do harm to your main website.

It is worth extensively evaluating the situation before proceeding.

Hi Carla,

FWIW Google Feedburner will probably be discontinued now that Google Reader has.

I personally don't think there is much value to the link given either.

Hope this helps!
Todd

I would recommend basing disavows / removals on:

1. Relevancy of Linking Website
2. Paid Link Assessment (How does the website tend to link to external websites?)
3. Social Engagement of Linking Website
4. Overall Content Quality Assessment
5. Inbound Link Assessment (if necessary)
6. Domain Authority

This way, as both Chris and Egol mentioned, you probably will not run into the risk of removing a link that could grow to be powerful down the road.

Low authority links from highly relevant websites where the link is natural (editorial in nature) and in content that is high quality are perfectly find (and good)

Hope this Helps,
Todd

Hi Mnkpso,

Google often shifts the impact of each element / factor in terms of how they are applied to both local and non-local results.

However, that being said, experience shows that distance from the centroid does in fact play a role in local search engine rankings. David Mihm, one of the foremost experts in Google Local, has cited this here, in his study.

Additionally, we find that there is a correlation between the physical address distance from centroid and ranking.

It is important to note that distance from centroid is only one metric, and although a valuable and important one, in and of itself cannot entirely influence results.

Hope this helps,
Todd

Hi Fabrizo,

This makes sense.

If this is the case, I would focus on using as much meta data as possible, and not text in the form of sentence and paragraph structure from other websites. Let the user comments and reviews, for now, form the bulk of written text, and then when you can add your unique text this will help.

This way the percentage of duplicate text in the form of sentence structure is reduced. It's not a permanent fix, but might help in the meantime as you build those unique write ups.

You see this concept in product specification sites, and in real estate meta data listings.

Hope this helps,
Todd

Fabrizo,

You will want to ensure that there is an adequate amount of editorial, unique content driving each of those pages on your website. Aggregating content is great, but Google really wants to see your personal interpretation / review / opinion on that set of information, so think about ways in which you can potentially generate unique 200 word "final thoughts' or reviews / editorials on each product internally.