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Wonderful news Matt, Russ and David, glad its been sorted

I would think the best way to resolve this issue would be to apply schema data to the relevant products or recipes. This will then allow google to determine the correct placement for the respective items.

For recipe schema click here and
For product schema click here

At the base of each section it demonstrates how to implement the schema correctly.

I hope these help

Edit - as per Amelia, recipies placed next to products and vice versa could lead to a better user experience due to the relevent content being easily accesible.

I would imagine it is due to the results being driven from two seperate indexes. Moz will be returning error results from its set and Google from theirs. There will also be differences due to the regularity of being recrawled and indexed.

I would avoid using images that you do not own or have not purchased.

As per the previous comments their is a chance you could be in breach of copyright laws, this could open you up to a whole heap of trouble. If you really need to use images of celebrities I would possibly look into buying images from media outlets who can sell you these for a license fee and tell you how they can be used.

You could possibly find what you are looking for on sites such as Getty Images or Shutterstock. Alternatively, if you have access to a camera or photographer, you could then get some yourself.

Hope this helps.

As per Ruben, the site you are managing is lacking any credibile relevant links to the site, without these preferably naturally occuring quality links, your site is not being seen as an authority in its field. As such this is something you can certainly look into rectifying, but it is no easy fix and will take a lot of hard work and the creation of quality content.

Link profile can be looked into here

Secondly and this is my own personal opinion but the site to me lacks some more natural copy that is targeted to the end consumer, it feels very much like it has simply been created with a tone just for Google and may possibly be being targeted for an over optimisation penalty, especially for the term Air conditioning which appears so many times.

You could also think about adding more relevant copy around the products you install, benefits, features etc. A blog might be useful for this. Finally I would also think about establishing some social channels for the site and local presences in Bing and Google.

Also check out the webmaster elements that Ruben mentioned - sitemaps, 404 errors etc

Although adding a no-index will no doubt remove the page from the index, my suggestion would be to implement a canonical tag which you can use to point to the original/best source page. This way any links from the page will still be used for internal site crawling etc.

This way you are actually telling google that you have similar pages but one is the best that you want for indexation purposes.

rel="canonical" href="/original-or-page-you-want-to-rank-and-be-the-source.html" />

In your Htaccess file. set up a rule to redirect using 301.

Something along the lines of the below depending on how your file name and links are structured.

redirect 301 /old-url-link/pagename.html     /new-url-link/pagename.html

As per Martijn you could indeed just secure the areas you want, but personally I would suggest adding the SSL to the entire site encompassing all pages. That way you can potentially get a small boost for your site from Google for taking users security seriously, but also if you have the ability you could also adopt the http/2 transfer protocol to allow for a speedier connection to your friends site, again giving them a potential serp boost.

Although it may be a one product site, personally I would avoid running your new website whilst using the same content as this is going to start causing you duplicate content issues, this dupicate content is then possibly going to land your sites with penalties and may cause you to drop in the organic serps.

If you are adamant in doing this I would suggest marking your new sites content with rel canonical tags that reference your current site as the orignal authorative content location.

rel="canonical" href="http://www.domain.com/product-page/" />

However; my absolute personal recommendation would be to create your new site on a seperate host with a seperate CMS, and provide it with absolutely unique content this way the site will stand on its own two feet and likely do well with incurring duplicate penalties.

Hope that helps.

Personally if you only have a 5 html pages I would simply do 5 redirects....

redirect 301 /oldpage.html http://www.intercallsystems.com/newpage.html

I was reading an article earlier from SEO RoundTable, where it details that Duplicate content is a side issue and not necessarily related to the Panda Update - read more here - https://www.seroundtable.com/google-duplicate-content-panda-issues-different-21039.html

John Mueller stated that sites with low quality content are hit by Panda and that duplicate content is a separate side issue.

To all intents and purposes it would appear the Homepage file has been indexed as it can be found via branded search etc. From viewing the sites source you are not blocking anything or have any funny canonical issues. Do you have any errors in your Google Search Console.crawl reports.

Also have you anything in your robots.txt file that could be causing an issue?

Hello Dieter,

Before you worry to much I would check the Rich Snippet testing Tool from Google to ensure your review schema is all in working order. Could you have implemented the wrong type of review rating.

Secondly, I have seen this happening more and more of late, often through no fault of a webmasters, but purely down to Google choosing to no longer display the organic stars.

If it is the latter they may return in time.

Cheers

TIm

How long is recently? I understand you are naturally worried about losing traffic, but with such a fundamental re-brand, re-design re-build it was always a distinct possibility.

With any new site you need to give it a little time to bed in and build up it's authority once more. Have you been tracking your sites rankings since the move to see what direction they are travelling in? Checked your site for indexation issues and SEO problems?

I would suggest performing a full audit to exclude all technical problems before making a hasty change back.

Some great advice on site moves can be found here

Also of note is the change of address tool

Hope this helps
Cheers Tim

Hello Rosemary,

I would suggest checking out the following post which links to schema markup for embedded youtube content, but there is also a great response from Tammy Wood on applying this via an iframe.

https://moz.com/community/q/schema-org-and-youtube-videos

Hope it helps

Tim

I have personally never heard of them. Whilst this may sound like a quick fix, I would air on the side of caution when outsourcing your link building.

Many a site has been caught out in the past when it comes to this kind of pass off, as the results can often be rather dodgy to say the least. Don't get me wrong, they might be good, but I tend not to trust external link building sources with very little knowledge of my market segment.

I would suggest looking into doing your own outreach as you then know the legitimacy of your targets and that they are relevant to your content and business.

Don't try to manipulate the rankings, don't try a quick fix and don't pay for links as they should be tagged with a rel="nofollow", simply work hard, create engaging content that garners natural links and sharing and the rewards will come.

If you want reputable companies check our moz's list.

Apparently there has been quite a bit of activity, but according to a post from Barry Schwartz there has been no update from Google. - https://www.seroundtable.com/google-update-no-21225.html

However the Moz metrics and others all pointed to something happening. I would suggest monitoring all yours sites closely for the time being.

Knowing Google they probably did do something!

Alternatively, I suppose the changes could also be tied to the timeframe in which yours sites have been crawled by Google, as such some of your changes could also have had an impact.

I would recommend taking a look at the following if you are struggling with ghost referral type traffic. Its a great post that was touted around last year when referral traffic spiked for a lot of people. - Hopefully this is what you are after.

https://moz.com/blog/stop-ghost-spam-in-google-analytics-with-one-filter

Just doing a quick test in Opensite explorer it would appear that http://www.scadgells.co.uk has a couple of external backlinks links from a website called furniturebuyer.info, where as http://scadgell.co.uk has no backlinks. The links are from a relevant source, but doubt will provide you with a huge boost.

If you can access OSE, I would suggest looking at the following link for the www. domain too just incase there are a few more elements.
https://moz.com/researchtools/ose/pages?site=http%3A%2F%2Fwww.scadgells.co.uk As well as the backlinks it also appears to show a possible 7 indexed pages which you may want to redirect or even 404 depending on what they were originally about. None of the pages deeper than the homepage appear to have any backlinks.

Hope that also helps.

Cheers Tim

OK, so in this instance the only issue you have is that you need to choose your preferred start point - www or non www.

I would add a bit of code to your htaccess file to point to your preferred choice. I personally prefer a www. domain. Something like the below would work.

RewriteCond %{HTTP_HOST} ^example.com$
RewriteRule (.*) http://www.example.com/$1 [R=301,L]

As your site is already indexed I would also for the time being and as more of a safety measure add canonicals to the pages that point to the www. version of your site.

Also if you have  a Google Search Console account, you can select your prefered domain prefix in there. this will again help with your indexation.

Hopefully I have covered most things.

Cheers

Tim