Welcome to the Q&A Forum

OK so the review sites are certainly great for improving your click through rate and influencing your customers etc, but do not assume they will benefit you totally.

Review sites (see list of google approved partners here) only automatically benefit Google adverts (CPC) by default and you will need a minimum number to qualify for the star rating. You may get a boost from a high traffic and quality review site organically but like Garrett says - opt for a review site that meets your needs and is also frequented and trusted by your users.

Should you wish to benefit from star ratings in the organic results you will still need some technical knowledge to apply aggregate ratings schema to your site and even then it is not guaranteed they will show.

First of all having looked at your site, may I say "Amazing photos", I partake in a few shots myself but mainly motorsport.

Having looked over the site your menu from first glance appears great to me both from a well structured source code point of view, but also from a usability perspective. I found it nice to be able to drill down into any particular section that I happened to be interested in and I think that's the main point. Let the users get as far as they can without having barriers in the way, having to go via multiple pages rather than using your already good/quick menu would make it a more problematic when moving around your site which could in turn increase exits.

You could maybe implement a search facility to enable your users to filter the images based on a variety of categories, e.g. landscape/colour/topic etc

If the .com domain is to be retired in the near future have you considered redirecting your existing .com links to your .co.nz domain via 301 redirects. This will hopefully give your .co.nz domain a boost. also have you put in a domain change with Google.

As both sites are running do you have potential duplicate content issues hindering efforts? Just trying to get a feeling for what you did when you instigated your domain move/transfer etc.

I would seriously think again when it comes to blocking/no-indexing your CSS and JS files - Google has in the past stated that if they cannot fully render your site properly then this could lead to poorer rankings.

You will also likely get notifications in your Search Console as errors for this too.

Check out this great article from July this year which goes into more details. 

Hello Esther,

Before going ahead with a move to HTTPS for what could be little gain, have you thought if there are other things that could be done first that will benefit you more e.g responsive UX etc.

A move to HTTPS can be a big job and needs to undertaken very carefully to minimise problems, check, check and check again all redirects, canonical links, external, internal links etc to ensure that you give yourself the best chance to succeed in a move.

For more on moving to HTTPS take a look at a good article from Branded3 about some of the additional pros and cons.

Yes lots still going on, whether it is linked to the previous update or some other activity we will no doubt find out in time. However, for now I'd potentially expect more movements both up and down until things settle.

Good article and insight from SEORoundTable

As a side note, I would also look to make sure all images have been compressed via something like lossless compression to reduce their file size and hence speed up your site for another boost.

A cool online free tool I use is compressor.io. In general the quality remains, but you can often reduce filesize by anything up to 50%.

Again this might be lengthy but should help users when visiting your site etc.

Hi Xpers.

I was reading a very timely, if not the same issue article today from Barry Schwartz over at SEO Round Table. He has been following a conversation from Gary Illyes at Google, whom apparently does not recommend removing content from a site to help you recover from a Panda issue, but rather recommends increasing the number of higher quality pages etc.

If you are continuing to get more traffic by adding your new larger higher quality articles, I would simply continue in the same vein. There is no reason why you cannot still continue to share your content on social platforms too.

In the past I may have suggested removing some thin/outsdated content and repointing to a newer more relevant piece, but in light of this article I now may start to think a tad differently. Hopefully some of the other Mozzers might have more thoughts on Barry's post too.

Here is the article fresh off the press today - https://www.seroundtable.com/google-panda-fix-content-21006.html

I don't think you are the only one.... it would seem that there has been a core major Google update. See here from SEO Round Table. and it is still rumbling on...

All of the major search watch sites are also reporting a lot activity, some showing gains/recoveries, some showing massive drops.

• Algaroo
• MozCast
• Serpwatch

Maybe also serve them from a CDN (Content delivery network) for added speed and performance gains to go with your Alt tag edits.

By canonicalising the SKU page to your intended landing/product page I think you are doing the best option for your situation, that is providing the URL features the product name etc. You seem to be very clued up and by the sounds of it doing everything right, I would not think that people in general would search for a SKU so having the other page as the dominant authority page is probably best.

However, as an option rather than having two pages surely you could have just one and have the search facility on your site pull back the landing page based in the SKU as a filterable/searchable element.

That way you would not need to have multiple pages and have to create double the unique content as you would only have once page to look after.

As for the similar pages, I agree adding some unique content to help differentiate them would help.

Hope that helps

I think they "Cod" be a bit of a "flounder" in my opinion, but could have the client "Hooked" with these claims

I very much doubt they have replicated anything of Google's at all and are simply using this as a selling technique to entice those whom do not have the required knowledge to dismiss such claims. The clients may lap it up thinking they will be getting the best deal and will shoot up the rankings.

They are like Egol stated probably just using numerous tools and techniques and saying they have insider secrets etc.

You now have to convince the client that you are the best "Captain to steer the Ship" so to speak!

Based on what I understand this is a quite normal side affect of going to https:// and in many cases the benefits you may have gained from performing multiple page speed upgrades, responsive edits etc may be reduced in there effectiveness from a page speed perspective.

However, and this is a big however, you will also benefit from an SEO stance from Google for using an encrypted protocol which is now considered a ranking factor, albeit a small one at press. Second to this, before too long many of the browsers will have fully adopted HTTP2 which is based on SPDY developed by Google and has apparently massive speed gains. In order to adopt HTTP2 you have to have already made the leap to using an SSL. HTTP2 allow you to load in parallel which will in turn give you much greater speeds going forward due to the request loading at the same time nd hence speeding things up even further..

Based on your current scores, I would imagine there are also a few more additional changes that you could make to further improve your sites speed whilst still using and SSL. CDN's, caching, compressing and more.

Use sites like tools.pingdom, gtmetrix, webpagetest.org to see what else can be improved.

Hope this offers some further insight.

In that case, if you can I would definitely try and create some unique content for these category pages, I understand it can be difficult when talking about boxes when they all kind of do the same thing. Storage boxes, moving boxes, cardboard boxes, plastic boxes, containers.... what do they all do? they store and hold things right!.

I used to work for a large national office supplies company so know your pain, but a little extra content may help make a difference if you really need a particular category page to rank better against your competitors in what is already a very difficult and competitive area.

Looking into the source code this is the only mention - in some schema code. They have used the attorney schema and this is the itemprop description. I assume this is what is being pulled.

itemscope="" itemtype="http://schema.org/Attorney">
-------- removed --------

St. Louis Personal Injury Lawyer

Hope this helps!

Cheers

Tim

Have you quite literally just made it live? if so you it could take a while to naturally index. I would suggest ensuring that your site is linked up to Google Search Console where you can perform a crawl of your site and also submit a sitemap of all your new pages. This should help Google to index your site much sooner. Also ensure that your robots.txt or meta robots are being followed to ensure site crawlability.

Unfortunately, there is no instant way for your site to be shown, it will take a little time especially if it is brand new. Also do not forget if you are in a competitive niche it could also take time for your to rank higher than your competitors.

I would also suggest setting up all your local site links from yelp, google maps etc and further social links from facebook, twitter etc to help get your name out there. This can help https://moz.com/local/search

Hope that helps.

Cheers

Tim

These are really the only two I am aware of for actual page content over meta etc. Other Mozzers may have some additional tools they could share... Good luck

Hmmm, depending on the product and number of reviews I would either have a database holding your reviews so you just add to the DB and it updates your dynamic variables per scheme.

If it is for a brand and the same aggregate review is over the entire site you could maybe have a config file that references a single dynamic field which will update the entire site, this method may not need a DB.

You may have to do some leg work in the first instance to make the figures dynamic. I tend to use PHP and MySQL for this purpose.

Have you considered also adding an image sitemap.xml to your site to make it easier for Google to crawl all of the files you want etc. You could use something like Screaming Frog to generate one for you.

Hmmmm, not sure they will be ranked better, especially if they already have canonical permanent pages.

Why not use the permanent URLs in the emails also. They will look neater too for the end user and SERPS as the

www.yourdomain.com/storage-boxes/niceday-economy-archive-boxes

Looks better than

www.yourdomain.com/storage-boxes/46546545021.php etc You could always try a 301 redirect for the SKU pages so they point to the nice URL pages.