Questions
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How to approach SEO for a national website that has multiple chapter/location websites all under different URLs
Hey Kat. I'd tend to agree with Andy's response that moving this into one site makes sense. You could then redirect the local pages into the appropriate page on the main site, creating a single authoritative domain. You'd want to make sure as you do this that each local page is truly unique...if the Chicago and Detroit local sites both contain similar pages about a dog safety campaign, you'd want to consolidate those (probably) into a single dog safety campaign page that could work for both locations (or find a way to distinguish the content for each location). Now, having gone through a few projects like these, I know full well that what is best for SEO or UX isn't always the most popular solution. Internal politics play a role, and I'm guessing you might be in a spot where some of the local chapters don't want to relinquish control over their site. So, as an alternative solution you could look for some other ways to link these sites together. For instance, you could have a dog safety page on the main site that all the local chapters can link to and possibly, let the local chapters adjust the content slightly via the link. As in, if the url includes a query sting referencing Chicago (maincompanysite.net/dog-safety.php?location=Chicago), the content on that dog safety page could be programmed to show Chicago's phone number and address. That way you have a definitive page that can rank, but also a way for local chapters to share that content through their domain. A lot of that alternative comes down to content governance rules, communication about who creates what page, a clear understanding of how people link to sites, and probably some clear design/brand standards. It is a bit of a mess, but not an unrealistic reality if you can't convince all the stakeholders in the value of consolidating to a single domain. Hope that helps!
Local Website Optimization | | Matthew_Edgar0 -
How to approach SEO for a national umbrella site that has multiple chapters in different locations that are different URLS
Start by consolidating everything. Get control of all of the local domains, move the content over and redirect the local domains to their corresponding pages on the main site.
Local Website Optimization | | TheeDigital0 -
Tool to Generate All the URLs on a Domain
It seems to crawl all the wordpress folders and media files. Is there not a tool that will tell you just your live website URLs, I'm after creating a site map and a mass re-organising content exercise, so want a list in excel of URLs. Any tips welcome Thanks Sarah
Technical SEO Issues | | sterlingbright0