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My apologies -- I think I was not very clear. Here's what I mean. You have two search activities going on: Someone not in Greece looking at non-personalized search results for Greece for keyword X. This will give you one set of results. Someone in Greece doing a search for X. The results will still be based on that individual person's own search history. Even if there is no Google account logged in, Google still has information on prior searches and more for that IP address, browser, and probably a lot more. So, the search results will still be "personalized" to an extent. Now, I would imagine that if the second person would also use non-personalized search results for Greece, then the results should be very similar. Does this help?