Welcome to the Q&A Forum

Hello Moz Community,

New to Moz and looking forward to beginning my journey towards SEO education and improving our clients' sites.

Our client's website is a Shopify store. https://spiritsofthewestcoast.com/

Our first Moz reports show 686 duplicate content issues. I will show the first 4 as examples.

https://spiritsofthewestcoast.com/collections/native-earrings-and-studs-in-silver-and-gold/products/haida-eagle-teardrop-earrings

https://spiritsofthewestcoast.com/collections/native-earrings-and-studs-in-silver-and-gold/products/haida-orca-silver-earrings

https://spiritsofthewestcoast.com/collections/native-earrings-and-studs-in-silver-and-gold/products/silver-oval-earrings

https://spiritsofthewestcoast.com/collections/native-earrings-and-studs-in-silver-and-gold/products/haida-eagle-spirit-silver-earrings

As you can see, URL titles are unique. But I know that the content in each of those products have very similar product descriptions but not exactly. But since they have been flagged as a site issue by Moz, I am guessing that the content is 95% duplicate.

So can a rel=canonical be the right solution for this type of duplicate content?

Or should I be considering adding new content to each of 686 products to drop below the 95% threshold?

Or another solution that I may not be aware of.

Thanks in advance for your assistance and expertise!

Sean

Thanks Erica,

Confirming that the actual page content is the issue helps me a lot. Thanks for the suggestions and now it's time to start the fixing those with the client.

Sean