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I would use one website, because it would be easier to market one website instead of 50 websites. Could you imagine managing 50 FB pages and having all of them be original content? I don't think sooo...
Having one website means that you can direct all of your efforts to it instead of spreading yourself too thin.
As long as the search engine can read all the text, I see no issues. Modern designers put text in multiple tabs or partially hidden until expanded all the time these to create a better user experience. It is generally only hidden from the user using css and is fully visible in the code.
I agree with Jesse and Jonathan that you should usually have your website connected to your blog in some sort of "brand.com/blog" fashion.
The only situation where I would argue different is if plan on creating a lot of content and you are imagining your blog as a movement or other subculture, that will market your brand. For example the company Citrix blogs at WorkShifting.com, which is their blog about working "outside of the office" which overall helps them since all of their tools are based around work shifting.
While Moz has many great tools with lots of features and benefits, I am not aware of anything from them to check for external duplicate content. You may try http://www.copyscape.com/ or copy and pasting sections of text within quotes to search Google for duplicates, or this tool can help as well http://smallseotools.com/plagiarism-checker/
There are some base 64 encoded URLs on the page. They show in the source code like below. That would be my guess as to what is creating the links, which are obfuscated for users. These types of attacks are usually called in your functions.php file or within a hacked plugin, or could actually be inserted into the css as well.
background:url(data:image/png;base64,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)
I know that a lot of these links are no-followed, however one thing that we always stress with all of our clients if they are going to be on any network from Manta to Facebook, is that they have a clean and accurate profile and actively update them at least once a week. This show's not just Manta that we're using it for value but it shows users that we're actually on the social network and not just a spammer trying to get links.
Remember the one core thing to Google is they like fresh content and they like content that is not spammy, so the goal should always be to look as if "human" as possible. We believe that social profiles that are updated regularly do factor into the algorithm and increase the positioning of that social account, thus giving more value to it's links. Again, no scientific research has been done...but it's a general belief that we have.
Pedram,
We've never heard of someone getting caned for duplicate content, for sharing things on multiple social networks. If you do have one piece of content, that you are sharing to multiple networks what you are going to want to do is repackage that content. You can deliver content in different ways in social networks so play around with that.
As per your "followed" vs. "no-followed", the majority of social networks these days are "no-followed", I would suggest starting with where the audience of your niche is. Find out the demographics of your product and then find what social networks they use.
Hope that helps!
Best for SEO is with a subdirectory. Subdomains can be treated as separate websites.
Chain redirects just mean that a page redirects once, and then redirects again to something else.
An example might be a site that was originally in html, then php, and now has no file extension.
If the redirects were left in order each time a site was upgraded, you might go from page.html to page.php to page.
The easiest way to clean them up is to make sure all redirects go to the current version of the page.
Jess,
There's a lot that you can do. Please review this post from David Mihm(the local search God): http://moz.com/blog/local-search-ranking-factors-2013
Some suggestions right off the bat.
I hope that helps.
AirnWater,
I doubt you will be penalized. You have to remember that the majority of Facebook is still closed off to Google and it's Spiders, so how would it be able to penalize your fanpage? Facebook is still far away from ever letting Google completely crawl it, so it won't be able to see your individual posts.
To answer your other question about the contest overall, I would ask what is your mission statement for the contest and what are you doing? If a client simply asked you to gain fans to their Facebook page, I see no problem in doing this, but if you're trying to drive sales this is completely different. I will like a Soap page for free soap, but that doesn't mean that their content will be attractive to me. I simply wanted the free soap. You have me for free soap and not for the engagement, you have to be careful here now because fans might expect free things from you all the time.
If you still want to continue a contest to increase your fan count though, I don't see why you couldn't hold one every two months. That's enough time to increase your fan count, while not being a complete saleout.
To get engagement, your money might be better suited elsewhere, in this case(maybe PPC). I would also work on more fill in the blank posts on Facebook or like posts, to increase edgerank.
Go ahead and create the redirects but you also might want to submit a change of address in Google Webmaster Tools.
https://support.google.com/webmasters/answer/76329?hl=en
Use dashes. Underscores don't specify any specific function whereas dashes are specifically word separators.
Do you have any examples of this Andy? I was under the impression that backlinks are exactly what gave you pagerank. I would assume those with higher PR you saw just had links that whatever indexing agent like OSE did not see, but Google did, and the ones with loads of backlinks were simply low quality or there were lots of links on the particular page.
Ask yourself, who is your audience? Are they on G+? If so writing stuff on G+ might be a good idea, however if your audience is not there I would suggest leaving it on your blog.
In general as well, I agree with EGOL by leaving it on your own website you are leaving the opportunity for the post to be shared not just on G+, but on FB, Twitter, and now even Pinterest. Only on very special circumstances, would I suggest writing a full-length post on G+.
You're more likely to get help if you are more specific. Post one of the sites and I'm sure someone will take a quick look and see if there are any on-page issues. You could also take a look at your Google Webmaster Tools and export the links that have come in to look for spam, or maybe check the sites with ahrefs.com and look at the type of links and anchor text being used. If the SEO was using some sort of automated directory submission software, you should not only see these links but probably a graph that looks suspicious like a lot of links within a month and not much after that.