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thaanks Chris!

That's kind of what i was thinking, now regarding the sub domain that's a great thing you bring up there. So would you suggest for a new site i'm working on, doing a sub domain multisite install of wordpress-  I should prob keep the www in tact as well then?

THanks for the replies. Basically The Clients Company name is ARS Inspection Services and the domain we have is houstonhouseinspection.com Home Inspector and Home Inspections are the main things searched for. I'm just struggling with how to position this correctly to maximize this long term. I've done more on a software front than i have the full onslaught of SEO.  I'm really  trying to grasp the correct way to structure this site so that it doesn't die a quick death. It's such a long domain name, that i tend to get worried about having super long urls for services(standard section/ specialized) and service areas...(houston and surrounding cities) Currently i have services as houstonhouseinspection.com/inspection-services/general-services and same thing but /specialized-services

I mean i have a long domain in the deregulated energy market, but it's an older domain and i have it performing well.    But as anything, everything can be better.   So if I'm treading down a dark path here, let me know.  I always operate under the premise everything can be better and nothing is non negotiable.  Clearly I'm posting here for a reason

Makes sense to me.  You just need to make sure that you can handle talk about all these things and keep up with the publishing schedule.  Stay focused on your most important categories.