Welcome to the Q&A Forum

Hey there! Tawny from Moz's Help Team here. I think I can help explain what you're seeing in the MozBar. I took a look at that page, and it looks like there's more than one title tag in the source code: https://www.screencast.com/t/exH7aqRt0 Best practice would be to have just one title tag in place for each page. As for that Alt Text, I found that in the source code as well: https://www.screencast.com/t/OruvfWwtqJ It might be worth sitting down with your web developer and making sure that just the text you want to appear as Alt Text is in those alt tags in the code. I hope this helps! If you've still got questions about the tools we can help with, feel free to give us a shout over at help@moz.com and we'll do our best to sort everything out with you.