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Hi Sheldon I love getting a little creative, but let me make sure I understand. You're talking about basically the name of the product being an "unknown unknown" to customers. They don't know the name even exists, so they don't know to look for it? But there's something else similar which they do know to look for - and your client needs to show up there instead? So essentially we have to find a way to call streaming movies "DVDs"? Thanks for clarifying first -Dan

Hi! The term you're looking for is called Sitelinks. Here's what Google has to say about them, and how you can demote links you'd prefer not to show. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334

Thanks EGOL