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Oh that's a good idea. I just tried it (link) and it actually doesn't seem so bad

... killing me Steven ; ) It is really tough to say; however, I typed "website builder reviews" into Google Trends and it looks like there was a drop in searches for that terminology in March, which would correspond to what I am seeing on your graph. Mike

I work with a lot of sites that have been affected by Panda and the type of thing that you are talking about doing is exactly the type of thing that has gotten most of these sites flagged by Panda. You're client is right that it is a good idea to have text next on the pages.  But, if the text is not unique then what Google does is say, "This page is essentially the same as one that is already in our index.  There's no reason showing two identical pages to searchers so we won't show this one."  If enough of your pages are duplicates then the whole site (including original pages) can be flagged by Panda.