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Hi I'm actually using 2.5. I will take a look at the module but for my own piece of mind, I would like to understand how to use Redirectmatch\RewriteRule better. Thanks Stefan

Thanks for the suggestion I was hoping for something a bit more substantial. I suppose I was wondering how the Big Boys in the industry achieve usability test. I once read that Tesco spent some 40000 GBP on usability where would a corp that size get its focus group? Not that I have that kind of budget.

Well when you say local are you looking for people who are searching "service keyword canada". For example "best dentist in canada" or something like that? Having pages built out by location is going to be key opposed to just trying to write content on one page. But the trade off is you do not want to just write poor content for the sake of building out pages. You need to come up with a strategy that makes sense. So I will use the dentist example above. Say you are a website that talks about the best healthcare by region. You would make a page per location and highlight businesses. Top paragraph would be an h1 for the city/area plus the service and then have a paragraph of unique content about it. Each business could be a page and link back to the main page.  Also maybe writing about news in blog posts in the area and using more internal linking will be key (not using exact match anchor text all the time but something that just makes sense).