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Thanks for getting things rolling Daniel! Sorry, I didn't explain..."how should people win" is one of the things I want to brainstorm. whether they win based on a judges decision, or a random draw is something that we can figure out when we know what the contest involves. The client is giving away a suit and a dress forever and ever. Also I should have mentioned. they don't have a bricks and mortar store, they're an online-based store. I like your ideas! They will help to get a bit more engagement, which is what we're after here And yes, what a past you do have!

Check this article out really helpful http://seoaltitude.com/the-web-design-footer-link-debate/