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Hi Stacy! We recommend building out pages that include both the location keywords and the industry keywords on each page. The way you implement them and closer the keywords are to one another in proximity, the better chance you have to rank for those keywords. Instead of trying to squish all the keywords (both location and industry) onto one service page, try building out unique pages for each location + service. The more pages you have, the more opportunities you have to rank. Just be careful that you aren't using too much duplicate content on these pages. You should be changing more than just the city on the page and trying to personalize it to the area as much as possible. Let me know if you have any questions about the back way to tackle this!