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Yes, if you have a site under 5k pages, it's considered a small site and you should optimize each page. Obviously, you want to start with the most highly trafficked ones and work from there. But especially in e-commerce, working on your product pages can really distinguish you from your competitors.

SEO is definitely a long-term investment. In many cases, it takes lots of hard work (especially if personnel and resources are limited) and time.

HI Stephen, As somebody who has worked with eCommerce sites with lots of products I can appreciate where you're at and what you've gone through to get there. My next step would be to fill up the site with content that sets you apart from competitors. Really easy advise to give, hard to implement. What I like to do is take my favorite online shop and compare what I have against them. My goal is figure out what I could do that they aren't doing, or how in general I could compete with them. For me my favorite online shop for just about everything is Amazon (yours maybe different) , then I say why would somebody buy from me instead of Amazon. Since Amazon is my personal favorite site, it removes the bias I may have towards my own shop. Can I offer better prices or value? Can I offer items they don't sell? Can I offer better support? Can I offer faster or cheaper delivery? Can I show better content? Better reviews? Can I offer a better shopping experience? With these questions, most sites I come to the conclusion is Amazon has set the bar so high, it is very difficult to compete even if I have a huge budget. In your case, Amazon may have many of the items you sell, so you have to get creative on how you market them and make sure your content is on par with theirs. That means add reviews, add your own personal description of items, your own images, customer images, and make sure you are where your customers are (social media). I can't tell anybody how to run a business, but I can say that being creative when your up against such big money is the best way to make a name for yourself. Good luck, Don

Thanks  very much  for your advice and will be certainly look at them, yeah website is a little old in design however simple to navigate, I have new banner to install and maybe next year I will look into redesign for know I wont to learn this seo part, ( and I only started it 3 months ago) my problem was rushing too much, know ive decided to run it more as a hobby with potential. Thank for your great advice Kindest Regard's, Ste