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Thanks Russ, that's just the kind of information I need to know If I raise the value of the micro site will it not increase the value of the link? Or again do you not see it being worth the effort? I do not mind being too overt with the link as it has become such a good resource that competitors are linking to it even knowing we are behind it. Another reason to maintain the site is it generates a lot of good click through traffic. A second related question as I dig into this deeper. As I mentioned, we received a lot of links from some high value sites to individual sub pages on the micro site. After 6 months, could I look at adding a 301 from those pages to my main site? Maybe a with a duplicate of the original content being linked to... And lastly, a lot of my showcase content is getting copied and pulled into "Best 50..." posts with no link backs.  I have emailed and asked with moderate success to get links back.  Has anyone a strategy for increasing back links in a situation like this? Maybe hidden or overt watermarks? (Not too overt or it will lower the value to current visitors). Or perhaps I should be looking at a more radical option of moving the entire micro site into a sub domain or sub directory of my main site... Sorry for the stream of questions. New to the more technical aspects of SEO and trying to put a strategy around what started on a whim.