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Hi Spencer! Unless the listing was created with the business name/personal name entered that way, then that's right to assume that Yahoo has pulled the info from elsewhere. So, the task at hand here is for you to sleuth out the source of that data and see if you can correct it there. You should definitely check out the big picture of Yahoo's data sources by looking at this infographic: http://moz.com/learn/local/local-search-data-us but given the Yahoo/Yelp deal of 2014, I'd think that would be very important to investigate, too (see: http://techcrunch.com/2014/03/12/yahoo-partners-with-yelp-to-bring-local-data-to-its-search-tools/) I would start by searching for that undesired business title in Google's main engine and on Google Maps to see if you can pull it up, wherever it exists and then hopefully take care of it at the source. Hope this helps!

I have the same thing but at a larger scale. 122k clicks according to facebook, 1450 visits according to Omniture... and no sales. That's the less optimized 2.5k€ I've spent on a campaign