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Hi Matthew! My pleasure, and I'm so glad you found my answer helpful. It sounds like you have a game plan for some work ahead. Yes, it's possible that by not being #1, you may be missing some traffic, but it might not be as much as you think, given that you are in the top 3. In your shoes, I'd be counseling myself to focus a little less on rankings and a little more on broadening my company's visibility for secondary terms in the local-organic results. The size of your city (population about 100,000) convinces me that you could really cover the waterfront of things people in Tyler need with the right content strategy and harness some highly targeted/highly converting traffic. Rand, in particular, has done some amazing Whiteboard Fridays over the past year or so about content, keywords, etc. I hope you'll take full advantage of this section of the Moz Blog: https://moz.com/blog/category/whiteboard-friday Good luck!

Hi Matthew, Searching from California for the term 'roofing tyler tx' I am seeing Estes coming up in the #6 spot in the local finder view (which you reach by clicking on the 'more places' link at the bottom of the 3-pack. This should be helpful to know, because the client is actually making onto Google's radar, but it's not making it into the top 3 for a search like mine. Curious - when you search that same term and click into the local finder, are you really not seeing the company at all in the local finder results?

Thank you for the feedback, I appreciate it.

Hi Cassie, I would agree with the article - I have been doing this for months now. In fact, I have found that accordion content not only improves UX but also SEO - since Google can read all information on tabs/accordion layouts now, you can put a heck of a lot more information above the fold for better UX and for improved SEO (since tab titles and content give you options for relevancy and semantic keywords). My favourite uses for this are in the e-commerce industry, since ranking product pages or category pages can be extremely tricky, especially if you or your client want to use duplicate content. Content placement can be difficult to decide on, but accordions and tabs give you the option to front-load your content without forcing your visitors to scroll for an era to find your products. Long story short, tabs and accordions improve UX (all information present, but visitors choose what to view) and SEO (easier relevancy, answer all questions for better user metrics, decrease bounce rates, etc.). Every time I have used this strategy it has resulted in ranking improvements and better user metrics on GA. I would try split testing it for yourself if you are still unsure - try using this method for 1 page with similar metrics to another page on your website. Track both pages for rankings, drop-off rates, etc. and see which works better. Hope this helps and feel free to reach out if you have further questions or need clarification! Cheers, Rob