Questions
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Competing for a specific keyword beyond on-page factors
Yes - backlinks and their anchors are also factor for ranking. For example there are few Google Bombs -> https://en.wikipedia.org/wiki/Google_bomb where many sites give backlink to other site for specific anchors and this make "victim" site N:1 for this keywords. So - you can evaluate backlinks and their anchors with many tools: Moz OpenSiteExplorer Majestic Ahrefs WebMeUp So far from all tools OSE is free, all other require monthly subscription. This make OSE N:1 in this list. OSE also provide "Link Opportunity".
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