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OK there is no general issue,just search for "visueller yoga guide" so i guess google is changing the title that it fits better, search for a term in the title and its the right one. www.google.de/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=visueller yoga guide ^^ es gibt keinen generellen Fehler, vermutlich überschreibt Google den Title, dass es besser passt, suche einfach mal nach "visuellem Yoga guide"

Wow. I did some research. I stand corrected. Thanks, Linda. As far as your categories go, you could have: www.Domain.com/computers/notebooks/apple-notebooks/ and www.domain.com/apple-products/ On your category pages, I'd suggest adding unique content at the bottom of the category pages. A paragraph above the fold would help for ranking purposes, but may detract from usability and conversions.

Ahh ok I follow you! Well, we haven't run any actual experiments using 2 online shops like the example you mentioned (one using Woo & the other using another platform). But we have taken existing OpenCart & Magento sites that were already ranking for competitive terms and migrated them over to WooCommerce. The rankings dipped for a short period but recovered and have since superseded the rankings they had before. I was skeptical of WooCommerce at first but it has become our preferred solution for eCommerce. I'm not saying the others are bad or anything. To answer your question, I don't think it would make a difference if you used one platform over another if they were both structured the same and had similar social engagement, etc. As long as you keep things RELEVANT and keep the site geared around your target audience needs, you should be fine either way. Hope this helps!!

Hi Robin Are you all set with this? Martijn has the right idea. You can add these as attributes to your markup to make the errors go away and get the implementation perfect. It's probably not hurting SEO though. You can find the documentation for hentry here: http://microformats.org/wiki/hentry

Hi Robin, Just wanted to clarify - when you delete a page and googlebot tries to access that URL it returns a 404 (not found) response - i.e. those pages you're deleting are 404-ing. I'm assuming you're asking whether or not you should return a custom 404 page (see guidance here). Creating a useful custom 404 page is a good idea as it helps visitors to your site find an appropriate alternative to the page you've deleted. This often a better solution than just displaying your homepage. Depending on why you're deleting these pages you might elect to 301 redirect any outdated URLs to the current version of the content (rather than just letting these pages 404) - more on this later. You also asked if these 404s can cause you problems. Obviously 404s can cause problems for users - if they can't find the content they're looking for, chances are they may elect to leave your site and go somewhere else to find whatever they need. From an SEO perspective, allowing pages you no longer wish to be indexed 404 is fine. However, when you delete a page you should also ensure that you remove the page from your sitemap and also remove any links to the page across your site. However you should be careful with letting some pages 404. Rand wrote a post way back in 2009  essentially he highlights that if a page has good links from external sources, and/or, is receiving substantive traffic and/or has an obvious URL visitors or linking sites intended to reach then you should 301 redirect to an appropriate page. I hope this helps, Hannah

The description should be long enough to convey the features of the products, the benefits of it to the customer, and any other important info. If it's 50 words, it's 50. If it's 500, it's 500. Writing to hit a number means you're going to include a lot of fluff. Since you asked this question, it sounds like you're not a copywriter. Pay one to write your product descriptions. It will totally be worth it.

The basic theory is that as you go down a website's hierarchy, the more you go from short-tail, general themes to long-tail, specific things. Here's the rough idea: Home Page -- very general short-tail Blog (or other main section page) -- general and short-tail Post Category (or a section subpage) -- specific and long-tail Blog Post -- very specific and long-tail Basically, items like blog posts should ideally be the best sources of authoritative information on very specific topics such as a post each on "international seo," "e-commerce seo," and "b2b seo." All of these posts could be within a category of "seo strategy" for which the category page would aim to rank. As far as click-through rate -- it depends on the keyword. You should aim to give whatever will address the user intent behind a given search query. The more that the query is very, very specific, the more that it should probably be targeted by a specific post. The more that it is a general, informational query, the more that users may want to be taken to a collection of posts. Now, I wouldn't know what to suggest for your website because I have not seen it. But I hope this helps!

Providing an alternative way for search engines to access content that is not otherwise available to them, but is clearly available to anyone who "sees" the page is a legitimate use of the Display: None tag. Here is what Google has to say about it: http://www.seroundtable.com/google-hiding-content-17136.html .

Hi there, glad to have been of help! As far as how long to wait goes, it really is hard to say but if you see nothing at all in a month, I'd consider other options like canonicalisation (or coming back here, showing what you've done and seeing what people say - as I am only one opinion! ). Cheers, Jane

It seems like Yoast won't find keywords when they are links, too. Go figure. Anyway, use Yoast, but don't rely on it. If you know it's there and looks good for the reader, then that's all you need to worry about.

For anyone searching for a similar topic: The plugin mentioned above is not in sync with Facebooks new developer guidelines. But I found this is working: https://wordpress.org/plugins/fatpanda-facebook-comments/

Hey, great question about ranking, but let's back up for a minute. I think the content of the piece has more to do with the format than the desired ranking of that format. yes "Content is King" but only valuable & good content.... What is the content? Is it time sensitive? Is it a category? Do you plan on adding new information to this content? Do you want people to engage with it or take an action to benefit your company? What is the CTA? Assuming you're using it for adwords, it has a direct business relation to your purpose. So I think it should be a static page on the site (or what you're referring to as a landing page) because blog posts typically allow for a wide variety of actions to be taken on the page whereas a strong PPC intended landing page will need to be more specific and directed. There might be a different type of page that works better for organic traffic than PPC traffic, but that should come from several rounds of testing.

I presume that you are talking about a page that is a category page that lists multiple products? The general rule is that any page will tend to rank more highly when it has quality links pointing towards it. So, the same is true for a product category page. However, I would add the following caveats on the types of links for which you should aim: The links should be good ones and not from junk directories, article sites, and so on Don't use exact-match anchor text Are the websites quality and relevant -- one way to determine this is to ask if you would want a link from a site for the referral traffic even if Google did not exist. Is the page and website talking specifically about that type of product? Is it a website that your potential customers use and is relevant to the industry? Look at Domain Authority and Page Authority Will the link appear natural or as though you "built" it Will the link be an editorial one (placed in the main text of a page) and not in other places that are targeted by spammers (header, footer, sidebar lists, etc.) My personal rule is to try to earn links through natural PR and marketing (that's a Moz post I wrote on the topic) rather than to "build" them artificially Don't get too many artificial links pointing towards the category page -- it will look like an unnatural link profile. Most natural links will always likely point towards the home page or to pieces of content (like blog posts) that have added to the site. I hope this helps! For links, quality matters more than quantity. Good luck!

Hi Andy and Danny, thank you both for your answers, very helpful indeed. You have given me some confidence on continuing to build my content marketing efforts. Thanks

Hi Steffany, thanks for your reply, indeed I didn't know the competitive link metrics in my campaign yet. The thing is, that my campaign is very new (same as my website). So I don't have historical link data. But is there a way I can see (on a time graph) when my competitors have started to build links? This would help me to see their pace and effort in a visual way. Best, Robin