Questions
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Wordpress - redirecting tags
Hiya, I know a lot of people have enjoyed the following for ease of use - http://wordpress.org/plugins/redirection/ The point of the tag is when you "tag" a post it helps people & search engines find the content via its related content. e.g if people like photography they may want to find all posts related to that tag. The problem is as follows: you have two posts both different but both with the tag photography for example you cant redirect that tag to both posts. so you could either not use the tag, leave the tag so it helps enforce the keywords etc. Last option you rel=canonical to the post you want to rank the most. Having said all of that the problem is restricted-robots-txt which means the crawlers may not even be getting to your tag posts which may be fine depending on what you want. Hope some of that helps and hasn't confused you.
Web Design | | GPainter0 -
Neglected Blog SEO help
Hi there, I would stick to one high quality website with separate sections for sports and weddings. My only hesitation is the vast difference in the subject matter and the fact that wedding photography is such an important niche unto itself, but from an SEO point of view, one website is definitely preferable. You'll need to work on site structure and the branding of the wedding and sports sections to differentiate them and not confuse / alienate your potential clientele. For the home page, I would go with the part of the business that is most profitable (I am guessing weddings?) and use navigation and SEO to optimise the sports photography page. PPC is a great way to get an influx of new traffic, especially if you want to do some conversion rate testing in the early stages, before you have a good amount of organic traffic. I would consider creating pages for specific genres, even within your chosen niches. For example, a basketball page, including all the basketball content you've created like http://www.soobumimphotography.com/basketball-floor-remote/ and http://www.soobumimphotography.com/2013-nba-finals/ This section would sit under sports and be linked to from http://www.soobumimphotography.com/portfolio/sports/, along with a section for football, soccer, volleyball, boxing... In terms of conversion, the contact form should be specific to the page it sits on - there is no need for a generic form with engagement and wedding options on the sports page, for example. I would tailor that to ask about the sport, the teams, the league (NCAA? High schoo? Pro?). I'd also really consider reviews or recommendations from your former clients, especially for weddings. They add trust, especially when paired with the people's actual photos. You can use Rich Snippets to include star ratings, and those star ratings can show up in search results: https://support.google.com/webmasters/answer/146645?hl=en http://i.imgur.com/HMegwvh.png I hope this provides some ideas for now. Let me know if anything is unclear. Cheers, Jane
On-Page / Site Optimization | | JaneCopland0