Neglected Blog SEO help

[soobumim]

I am wedding & sports photographer in San Antonio.  I've been busy with photographing sports (lots of them) & totally neglected SEO work for nearly 2 years.  I know it's a broad question but what is the best way to get back on track?  Should I create a strong landing page with keyword wedding photographer? Should i make separate websites - one for weddings, one for sports?  Is PPC good way to jump start?  Do I have website structure problems etc? If anyone can comment, that would be great.  I am willing to hire SEO experts so if anyone knows anybody, please let me know

My website is www.soobumimphotography.com

Thank you in advance

[GaryVictory]

Hi

Whoever you choose to run with, be sure that they...

1. Have a complete "health check" identifying if you been hit by any algorithms. Once the company has this report, they can get to work on removing any poor quality links, duplicates etc. If this is not carried out, any good work you do in terms of future digital marketing is probably going to be a waste of time

2. On-page SEO - Make sure your webpages are optimised. From looking at your site I can see it's a little starved off content, and also i see so much opportunity for new content.

3. On-page SEO - this will also allow you to develop a blog, generating "read worthy" info.

4. Getting registered for Google, Bing LOCAL BUSINESS SEARCH!

This would be a good start for you. PPC is good although I can see some "call to action" elements to add. Remember organic SEO development should be the core of your online marketing efforts, not PPC. I believe PPC should compliment you marketing efforts should you have the budget to do so.

Hope this helps.

Regards

Gary

[JaneCopland]

Hi there,

I would stick to one high quality website with separate sections for sports and weddings. My only hesitation is the vast difference in the subject matter and the fact that wedding photography is such an important niche unto itself, but from an SEO point of view, one website is definitely preferable. You'll need to work on site structure and the branding of the wedding and sports sections to differentiate them and not confuse / alienate your potential clientele.

For the home page, I would go with the part of the business that is most profitable (I am guessing weddings?) and use navigation and SEO to optimise the sports photography page. PPC is a great way to get an influx of new traffic, especially if you want to do some conversion rate testing in the early stages, before you have a good amount of organic traffic.

I would consider creating pages for specific genres, even within your chosen niches. For example, a basketball page, including all the basketball content you've created like http://www.soobumimphotography.com/basketball-floor-remote/ and http://www.soobumimphotography.com/2013-nba-finals/

This section would sit under sports and be linked to from http://www.soobumimphotography.com/portfolio/sports/, along with a section for football, soccer, volleyball, boxing...

In terms of conversion, the contact form should be specific to the page it sits on - there is no need for a generic form with engagement and wedding options on the sports page, for example. I would tailor that to ask about the sport, the teams, the league (NCAA? High schoo? Pro?). I'd also really consider reviews or recommendations from your former clients, especially for weddings. They add trust, especially when paired with the people's actual photos. You can use Rich Snippets to include star ratings, and those star ratings can show up in search results: https://support.google.com/webmasters/answer/146645?hl=en

http://i.imgur.com/HMegwvh.png

I hope this provides some ideas for now. Let me know if anything is unclear.

Cheers,

Jane