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Hello Mr. Smith (I love saying that) Taking a look at the URL you provided: http://www.keepitpersonal.co.uk/silver-personalised-noahs-ark-money-box-p-108.html.... ...I wouldn't guess that keyword stuffing is a cause for concern. In fact, I like the recent engravings box as it adds a nice touch to the information on the site. I also didn't find it spammy at all. The design is a little "busy" and perhaps outdated - sometimes with edge cases this is enough to trigger a Panda update - especially if you have poor user engagement metrics, but I couldn't find any duplicate content and overall the site seems structurally sound. I know you're hesitant to blame the link profile, but 80% of the time it's the culprit in these cases. The difference between what you and your competitors are doing is not always fair, but more based on what Google defines as "unnatural" at the moment. I ran your URL through Remove'em link analyzer - http://www.removeem.com/ which loosely identified 285 "suspicious" links. You can do the same sort of analysis with these 2 other tools as well: http://tools.seogadget.co.uk/ http://www.linkdetox.com/ Looking at the backlink profile in Open Site Explorer, we see a lot of comment signature links and directory listings, both types of links that were targeted by Penguin and/or over-optimization filters. I'd check Google Webmaster Tools for any messages and/or errors. Even if you didn't get a link notice, you can file a reconsideration request to see if they will verify a penalty. Sometimes this will get you more information then you had before. In any case, it might be well worth it to do a complete link audit and cleanup, and even go through the disavow process if necessary. Just my 2 cents. I know it's probably not the best news you want to hear, but I really like your site and want to see you succeed!

Hi Irving Our main competitor has double the keyword density on their homepage - a fair point though and I will as a result reduce the occurence of this phrase and see if this has an impact. I am seeing spam in search results for #1 placements for competetive phrases which is a first since I have started in 2008 - i'm thinking that we might just have to ride this out until Google fixes the algorithm or forces us to survive on adwords like so many other effected companies... Although it seems Penguin has hit us, we don't have the link profile for such a hit. Regards Andy