Welcome to the Q&A Forum

Thanks for the insight. I didn't think that the ratio of likes, comments and favorites per viewer would carry so much weight, but that does seem to be the biggest glaring difference between the two. Thanks!

Searching for our branded term "smartdraw" in YouTube Search returns:

#1 http://www.youtube.com/watch?v=0_V9l3tOH-0
#2 http://www.youtube.com/watch?v=s2GgoAC2cU0  (our video)

Comparing YouTube stats for the two videos:

Result #1:

Total Views: 15,103
Likes: 9
Dislikes: 0
Comments: 3
Favorites: 15

Result #2

Total Views: 72,223
Likes: 11
Dislikes: 0
Comments: 3
Favorites: 17

The #1 video does not include "smartdraw" in the title, rather "Smart Draw", does not include anything in the description, and does not include the keyword in the tags.

The #2 video includes "SmartDraw" in the title, includes "SmartDraw" in the description, and includes "smartdraw" in the tags.

The author of the #1 video has only posted 2 videos with 4 subscribers vs. 46 videos and 128 subscribers

Does anybody have any suggestions on why it's ranked #1 or how I can improve our YouTube search rank for our brand name?  =/

Thanks!