YouTube search

[SmartDraw]

Searching for our branded term "smartdraw" in YouTube Search returns:

#1 http://www.youtube.com/watch?v=0_V9l3tOH-0
#2 http://www.youtube.com/watch?v=s2GgoAC2cU0  (our video)

Comparing YouTube stats for the two videos:

Result #1:

Total Views: 15,103
Likes: 9
Dislikes: 0
Comments: 3
Favorites: 15

Result #2

Total Views: 72,223
Likes: 11
Dislikes: 0
Comments: 3
Favorites: 17

The #1 video does not include "smartdraw" in the title, rather "Smart Draw", does not include anything in the description, and does not include the keyword in the tags.

The #2 video includes "SmartDraw" in the title, includes "SmartDraw" in the description, and includes "smartdraw" in the tags.

The author of the #1 video has only posted 2 videos with 4 subscribers vs. 46 videos and 128 subscribers

Does anybody have any suggestions on why it's ranked #1 or how I can improve our YouTube search rank for our brand name?  =/

Thanks!

[AmericanOutlets]

The big difference between these two videos that I can see is that the 2nd video has a lot more views but a lot fewer likes, comments, and favorites per viewer. Video 2 has nearly 5 times the views of video 1 but around the same number of likes comments and favorites; this shows youtube that viewers like video 1, on average, 5 times as much as video 2, and youtube ranks them accordingly.

I'm not sure what you can do at this point to push this video to number one. The best way to outrank your competition is to make better videos that people like more. I'm sorry if it sounds oversimplified, but that's the way it is.

[SmartDraw]

Thanks for the insight. I didn't think that the ratio of likes, comments and favorites per viewer would carry so much weight, but that does seem to be the biggest glaring difference between the two. Thanks!