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Social bookmarks, directory listings and forum posts from an outsourcer are probably not good links. Good links are links you get editorially - guest blogs, linkbait, content marketing, high quality directories, etc. Good links are a lot harder to get than posting a bookmark or submitting to a directory. Don't get discouraged, though - there are a lot of good resources that can help you. Here are a few resources that come to mind: http://www.seomoz.org/blog/the-noob-guide-to-link-building http://www.blueglass.com/blog/the-content-marketers-guide-to-web-content/ http://www.distilled.net/linkbait-guide/ http://myblogguest.com/forum/about_guest_post.php