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I am not the best person to ask for reviewing code. I suggest waiting for someone else who does more coding for this type I assistance.

Shaina, Do it naturally, Use your brand and target keywords balanced, links should be majorly for brand , then target keywords which need not to be exact, use variation or related target keywords term and then the website name like travelcenteruk.co.uk As i told you should curate the guest post and infographics content wisely and to be placed on TOP high authority or relevant places to get maximum efforts benefits like link juice and social share etc. Best, Teginder