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I would like some info around this for e-commerce sites. My sites currently have .co.uk/brand/armani-jeans but would it be better to just be .co.uk/armani-jens/? And a product type has co.uk/product-category/footwear/trainers/, would this be better servers as .co.uk/footwear/trainers? Thanks and sorry to jump in on this topic.

Hi Shalin, Good news: you can do both! Assuming that it would allow you to segment content in a meaningful way for users. If tags won't make things better for users, I'd just go with categories for the sake of simplicity. But if it is useful for users, I'd do the following: Use categories as the primary method of organizing content, then leverage tags to provide further definition. But, here's the catch: as others have correctly noted, tag pages have the potential to produce thin content, so I'd recommend applying a noindex meta tag to all tag pages, as well as excluding it in the robots.txt file. If you're using one of the popular CMS platforms, like Wordpress, this should be fairly easy to do. This method provides the best of both worlds. You provide more ways for users to filter down to content they'd like to see and it's SEO-friendly because the tag pages--which may produce thin, duplicative content--are excluded from the index and crawl, and, therefore, should not present any SEO issues.

This means that the green value is the highest against the other columns in the table. I.e your page rank is green and your competitors is grey for a specific page then you have the highest page rank against your competitors.