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OK, I understand now. Looking at the source code I think it is making it hard for a crawler (Moz or Google) to make sense of it. Combine that with the AJAX running as it is I think it is not straightforward for a person to navigate either - just saying it how it is for me as a visitor to the site With regard to Google, I think this is further compounded for them to relate what they can crawl to pages it will serve as relevant results for a search. On the AJAX stuff this blog post by Matthew Edgar on Moz may help: Can Google Really Access Content in JavaScript? Really? Particularly striking for me is what Matthew says at the end: Yes, Google can execute some JavaScript to find content but Google has limitations on what it can do, and what it can understand. The best practice remains the same: put the content you want Google to crawl and index in basic HTML. For example, use jQuery tabs to put the content on one file instead of AJAX tabs that spreads out the content across several files. In short, make it easy for Google to access your content. Sorry, I don't mean for my thoughts to be seen as negative, but I hope the info helps you in some way. Peter

I agree with Lesley, I really wouldn't use Page rank as your main metric moz has some good metrics or majestic to give you another option.