Questions
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What are the best ways that PPC and SEO can work together?
Not exhaustive in any terms, but a couple of examples come to mind immediately. 1. Find best peforming keywords in your PPC campaigns and optimise your site for them. 2. For PPC keyword ideas, reviewing your organic keywords. 3. Visibility in SERPs, especially if competitors are bidding on your brand / top keywords. 4. Adwords / Analytics play nice together in a couple of ways with a few settings: auto tagging Adwords PPC traffic, imporing Analytics Goals into Adwords as conversions, Adwords data within Analytics, calculating ROI etc. I also just found this (dated, but still mostly relevant) Youmoz post that has more: http://www.seomoz.org/ugc/8-ways-ppc-and-seo-are-better-when-used-together
Paid Search Marketing | | David_ODonnell0