EGOL again thank you for your help it is highly appreciated. Bounce rate is really low at 4% so I am not sure it is that but I take your point. The target audience is more 25-45 really as my client offers Urban Conditioning which would potentially be too much for someone over 45.
Maybe you are right about the pixel info, I think that can be solved by toning down some of the heavy media.
My only issue with both responses here is that it was ranking highly before panda. Where you are pointing out general optimisations and not Panda specific, so what I really need to know is what panda 4.0 has picked up on.