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Thanks for your response Tim... we are very close to securing a PHP dev who is expert in CodeIgniter which PyroCMS is based on, but I hadn't really thought about Drupal - will give that some serious consideration! Thanks Simon

Many thanks Ben - and sorry for slow response! I'm now planning on doing a simple hand coded re-write for some key terms, and monitoring the results/impact. Good call re: slow site is much worse than ugly URLS - totally agree on that. A migration is inevitable, its a case of 'when' not if (CMS is bespoke and ageing) and I'm hoping re-writes/re-directions on some of the higher traffic pages may help reduce the hit when the migration happens. Cheers Simon

You're welcome - I'm subscribed to this thread by e-mail so if you have other questions as you're working on it, feel free to post here and I will get back to you.

Many thanks for the input Andy. Good call on less sub folders, have a few sites with this kind of structure, will change for some pages and monitor results... and yes, I just typed a not real example of the hotel name, totally agree spaces (dashes) are required. Great idea with the mixing it up too, those are the perfect kind of long tail phrases that will add up and help massively. And yes, we are looking at user reviews, but limiting it to people that have booked via the site to avoid the 'trip advisor effect' and be as genuine as possible! As for showing in the SERPs - I've seen uplift too following adding rich-snippet review data on an ecommerce site, but they are so easy to game at the moment! Cheers Simon