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Well that is that trend but it's just like back then when they said niche sites are dead and everyone should build "authority sites" - it's the same thing, just with faster and more aggressive marketing/content team. So yeah, the trend will continue as social gets more popular until it gets really, really overboard and social sites will just launch another algorithm to clear out the lower quality ones. Either way, getting links from them = win. Imagine all the new users you can sign up from the referral traffic alone. The links you will get from being featured again is a bonus. Good luck!

Thank You Samuel. I wished I had someone like you several years ago. Do You think there are cultural differences in seeding content? And if so, how do I adapt to them? For example, we found out that people are very responsive in Latin America if we contact them on Facebook. For me contacting people on Facebook in the US was worthless because they don't check their "other messages" and it's some kind of creepy. I already found out that it's more about developing relationships to people than creating good content (in compare to the US/Germany).