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Hiya, If you've not got a penalty technically you don't have to worry but if you wanted to be proactive you could do some of the following: As you mentioned disavow some links you feel are not great and don't add to your sites portfolio. Get in touch with some of the webmasters ask the links to be changed to your domain instead of exact match. along side the above you could look into getting some more links to "out do" the links as a percentage but i wouldn't recommend it. Hope that helps you out a bit.

Hi Alex, Regarding testimonials - no, I am not referencing testimonials from websites. I'm talking about getting written testimonials from your customers (either on paper or via email) and uploading them yourself using Schema review markup to the respective city landing page on your own website. These on-page testimonials can be a powerful way to add unique content to your city landings pages, and they also sometimes show up in the SERPs with stars (though Google's display of this keeps changing). As to why Google is showing you results for a city 30 miles away when you're not adding a geo-modifier, I'm not sure. Could it be that there is something about that city that is particularly relevant, or, could your location possibly be set to this city in Google, causing Google to show you results for that city? Have you tried checking from other computers located in your town? Clearly, you're doing pretty well for your own local city, and this is where you can expect to rank in the local pack (not in a city where you're not physically located) so if pursuing rankings in other cities is important, they will almost certainly have to be organic rankings, not local ones.