Welcome to the Q&A Forum

Thank you Andy,

You gave me excellent suggestions.

Yes, I'll focus on a URL that helps people understand what the business does.

So you are suggesting that even if in the past they had a URL with the company name, it will not be a big deal to add a word to the company name, provided that it makes sense with what the business does. As a result, it's not necessary to change the content of the pages as the change is minimal.

Best regards,

Sara

Thank you James for your answer.

The company I'll start to work for is a startup. They have won many startups competitions, so my guess is that somebody else bought the .com before they could. Moreover, they have the same name as an American company.  They tried to buy it back, but the person asked for a huge amount of money.

The company exists since several years, and they always had a coherence between the URL, brand & company name. The 3 are the same. So I was just wondering what will happen if I change the URL.

Have a nice day,

Sara