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It's better to have additional pages each page targeting slightly different variations (power centers) - the main page targets the main keyword phrase and the internal pages target the longer tail keywords IE: main page "gift baskets" internal pages "corporate gift baskets" "birthday gift baskets" That being said, it's only good to have content distributed on internal pages if you have enough content to justify that (500-600 words per page) sites with 250 words or so of flimsy content get hit by Panda.