Questions
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Frequency Capping For The Display Network
I think that depends upon how you see the "lifetime value of a customer" or the "profit margin on a single sale". JTV will follow you around for months.... HarborFreight will follow you for days.... If you have a single product that you are selling at a discount price you might not want to remarket very much at all.
Paid Search Marketing | | EGOL0 -
CPC or CPM for Google Display Network?
hey Sam! Happy to have been of help, I'll double check if I find the way google calculates it just for knowledge. Happy remarketing!!
Paid Search Marketing | | mememax0