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Just to add, you won't have to worry about translated versions of your pages, as Google considers the same content in different languages unique.  For example, you could have an English version and a Spanish version of the same page and both would be unique content.  Also something to consider, Google Analytics displays 100% bounce rate for any visit that only views one page and if you'd like to get more insight into if visitors are loading videos, using Java, or downloading files in those views you'll want to incorporate event tracking: http://www.google.com/support/analytics/bin/answer.py?answer=55597

Per: https://support.google.com/business/answer/3038177, the name should, "...reflect your business’ real-world name, as used consistently on your storefront, website, stationery, and as known to customers."   You'll want to only have one listing using the businesses correct and current name.

Hi Julien. Got it. The method you're describing sounds contradictory to the designed uses of canonical and as such will be difficult to make work in this approach.  Here's a few reasons...

1. You're relying on the search engines to recognize the changes and apply them in a distinct time frame. While Google tends to be quick there's no guarantee that the changes will be applied in a fashion that lines up with your campaign dates.
2. The thing you want to make canonical (the product) is moving from location to location. Canonical is specifically an attribute for URLs and ones that are supposed to stay static. It seems like it would make more sense to have the product be on a dedicated, canonical URL and just change the promotion around it.
3. A redirect could better serve your purposes. With conditional time frames and offers you're probably best served by using 302 redirects.

Cheers!

Hi Thomas. Yes, inbound links to subfolders tend to help Domain Authority rise better than those going to subdomains. Rand recently did a White Board Friday on this, found here: http://moz.com/blog/subdomains-vs-subfolders-rel-canonical-vs-301-how-to-structure-links-optimally-for-seo-whiteboard-friday.  Cheers!

Hi Richard. This is a fairly complicated redirection scheme you hope to achieve. I'd hire out for a someone skilled in Regex to pull it off smoothly.

Hi Darren. If you can, you could also consider migrating the entire site to HTTPS and using the 301 redirect. Otherwise a 302 would be more applicable as it's a conditional redirect for the page, based on the affiliate tracking parameter. With the 302 and HTTPS configuration, you'd also want to additionally set canonical to the HTTP version as that's the more publicly available site, and one you'd expect crawlers to go to minus the affiliate link.  In this case it also sounds like the page is going to almost an exact duplicate, so noindex would be wise as well since you don't want search traffic landing on HTTPS as they're not an affiliate visit.  That covers most of it. It sounds like you've already read what's out there, but here's Google's guide on using HTTPS: https://support.google.com/webmasters/answer/6073543. Cheers!

Hi Alec. I'd use the Link Intersect tab on the Link Opportunities tool in Open Site Explorer: https://moz.com/researchtools/ose/opportunities/link-intersect?site=yoursitehere.com, to compare your site with some of your competitors. In this way you'll find sites that are more like niche hubs for your topic and get an insight into how and why sites in your field are gaining links. These types of sites (or just pages within a site) make up more links than the classic directories like DMOZ or Yahoo.  Cheers!

Hi Luke. Yes, Google has been putting an emphasis on improving mobile, especially from a UX perspective. As such I've seen sites get the following message in GWT:

Fix mobile usability issues found on example.com

Google systems have tested ### pages from your site and found that ##% of them have critical mobile usability errors. The errors on these ### pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.

If you have access to their GWT you'll likely find the same with further details on what needs improving. But this ranking drop is very much an official stance from Google and you can find several blogs discussing it, for example: http://www.vpdm.ca/mobile-friendly-websites-important-to-google/.

From their support page (https://support.google.com/webmasters/answer/189077?hl=en) when you're combining region plus language you'll want to do this:

For example, you may have specific URLs for English speakers in Ireland (en-ie), Canada (en-ca), and Australia (en-au), but want all other English speakers to see your generic English (en) page, and everyone else to see the homepage. In this case you should specify the generic English-language (en) page for searchers in, say, the UK. You can annotate this cluster of pages using a Sitemap file or using HTML link tags like this:

That way you can even have a situation like nl-en or vice versa. I'd use 302s for redirecting based on conditional things like browser settings.  Cheers!

Hi Woj. I've yet to use that, but conceptually it sounds like it would work as part of platform that's already using a delivery solution: "Edge Redirector requires a delivery solution and works in concert with other Akamai Intelligent Platform capabilities."  If the server based .htaccess is becoming very large and a bottle neck to serving pages globally, I'd consider it.

Yup.

Hi Conrad. When it comes to Local Ranking Factors, you should be able to apply several from the exhaustive list here: http://moz.com/local-search-ranking-factors regardless of location.  Work through the list there to see what factors might be missing from your listing and you'll likely increase your visibility. Cheers!

In addition to Don and Matt's excellent answers, I'd only add that you're giving the right priority to how you're measuring the performance of your site: increases in sales, increases in organic traffic, relevant links, and referral visits. Ultimately tools like Moz, Ahrefs, and Majestic are comparative samplings of the net and not the defacto proxy of Google.  If they're helping you build out your network and find new places where you can connect then you're doing well.

Ok, but what's your goal with this? And why don't you know your own subdomains that you've created?  It seems like you could work backwards from a better starting point by applying those things.

Yes. That's a good sign. GWT Fetch and Render would also show you how it's being handled. From your example you've definitely got multiple H2 tags as you're using them to subtitle subsections of the page, but none of them are duplicating. This seems to fall in line with Google's own practice: http://googlewebmastercentral.blogspot.mx/2010/03/googles-seo-report-card.html (an example of them looking at their own site).  Cheers!

I had to postpone this year! Can't wait to see you guys in 2016 though!

I think that partly depends on the level of trust you have with your workers. If they are high trust and business dealings take place at those addresses then it might make sense, but if these are residential addresses you could be playing with fire as they, and your primary listing, could get banned.

Hello James. The current titles I'm seeing are pretty short, for example, your title on the resources page is simply, "Resources"  As a general guide, consider how your title tags stand completely on their own. "Resources" is so vague that Google is adding information that--net effect--is probably helping your CTR.  You can make your title tags more specific and longer and they'll either end in a ellipsis (...) or not have anything appended. Here's the Moz guide on best practices for further reading: http://moz.com/learn/seo/title-tag

This search gives you a pretty substantial list of them as well: https://encrypted.google.com/search?hl=en&q=site%3Apdnseek.com%20inurl%3Awll. Running off of the first one it looks like the 301 redirect is also pinging your XMLRPC and likely a consequence of being hacked through that file in your Wordpress implementation: http://blog.sucuri.net/2014/07/new-brute-force-attacks-exploiting-xmlrpc-in-wordpress.html. You'll want to update and tighten up your Wordpress install, create an admin that's not named 'admin', and noindex the /wll/ location.

See also: http://perishablepress.com/wordpress-xmlrpc-pingback-vulnerability/

Hi Tait.  I went through one of the blog posts with 20+ comments and saw that most of the links via user names are pretty wedding relevant--wedding photographers, profiles back to your own site, some broken links--plus they're already nofollowed already. It'd be a good idea to apply nofollow to the individual comment links as well below the user name.

If you have the SEOmoz toolbar you can turn on "Show Nofollows" here and see all the different links the 'moz is disregarding.  All the "Browse Category" links at left are nofollowed, the section tags, and the function links (Add Image or Video URLs...) I think you could take a similar tack with your blog and apply any incoming link juice to a few select links that are the focus of that blog post.  That way you're leaving the option open for people to be social via your blog and provide links for people to click, but the technical focus is around your target keywords.

To get more insight on where you could apply nofollows, just leave the "Show Nofollows" highlighter on in the tool bar and surf the web for a bit: competitors, blogs that would likely be in a competitive niche, etc.  You should be able to get a pretty good idea fairly quickly from that exercise.

Last, coming up with hooks for people to link back in to individual blog posts would be handy as any juice coming in would then be redistributed to your most targeted links.