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Hi Paddy Thanks for getting back to me, that has confirmed my thinking, much appreciated. All the best with your work

You're welcome. Good luck to you in the work ahead!

Hi Nicolas Thank you for the response, I've added the link and schema, but point 2 in your notes is something that we can action Thanks again for your help

Hi OrioleOriole and effectdigital, apologies for the delay, but thank you for your help, we preserved the links in the end. I've marked your responses as good answers and liked them, thanks again

It would be very unlikely that using "and" instead of "&" throughout your site would confer any advantage and it might confuse your customers, if that's not the way they are used to seeing your name. So stick with the & you use in your branding. As always when these types of questions come up and you are not sure of the answer, go with whatever is the best user experience and you are likely to be rewarded. (Also, take a look and some big sites like Lord&Taylor and see what they do—they don't give up their branding just because there is "and" in their URL.)

Thank you for the clarification Rajesh, much appreciated

Just sent an email, no problem at all to post the issue publicly once resolved

Hi Sean / Others Can I just add one last question to this post? I'm not certain about the canonical tags. Although I don't need to add redirects for everypage, do I need to add a canonical tag to each page? Is there a way of doing this for all pages?

Thanks Tim Just watched, much appreciated, thanks for the help