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Hi, To add to all the good advice given so far, you can also utilise URL Parameters in WMT Search Console to specify that a cert URL pattern is canonical content. Kind Regards Jimmy

Ok. Shows 25 different domains. But I still don't see 40 people from 25 different domains typing in 12 word phrases that match exactly (or in any order). Maybe certain people typed in one or two of these words and that gets counted as part of the 12 word phrase, but then that would be a bug in google analytics. Something weird is going on, but not sure how to find out what.

From my experience HTML sitemaps are generally ignored a lot now by search engines. You could do a basic one for users but otherwise put your efforts into getting a very good XML sitemap, that will help you more than what is generally just a static HTML page, that like most things on footers nowadays, are ignored by the SEs. A

We built everything custom in php. The second link I posted uses another directory "/wine/" which doesn't exist yet. That is the direction we'd like to go eventually where it would not have an underscore anymore. We would use mod_rewrite to do this. You probably selected the second link which doesn't exist yet if you couldn't access our site. Thanks for your response, -tom