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Thanks Takeshi, Some useful insights there which we are looking to implement into our strategy. On the more technical side, is there a way of discounting copied information (specs etc) from our searchable content so that we are not penalized by Google for duplicating content?

Thanks for all your useful insights. I am pretty adept at managing my own time and have always favored a self managed teaching method so I think I'm prepared to execute and manage this project. Of course at times I will need to out source much of the SEO as I am aware how extremely technical it can become. My main focus will be more on the content side of things. If any of you have any tips on how to build my content directly into SEO be sure to get in touch. Thanks Guys