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Thanks for clarifying Megan! I'll make sure to keep that in the back of my head for next time when helping out. I really wasn't sure, but had a feeling the data would be lost when a new profile was created. Cheers!

We don't have the unique products that you do but here is the policy we follow: For Non-book items that we quit carrying we either 301 redirect to a similar item or to the main category for the product along with a message on the screen that the item isn't available but here is another idea. For book items that go out of print we leave the item up but have a pop-up telling the customer the item is out of print and we either link to another edition, format or related category. For annual items we have just decided to keep reusing the same sku and changing the details. Why waste all the link juice that may be gained each year by discontinuing an item that hardly changes from year to year but expires each year? For all of our past yearly items we are now 301 redirecting them to our permanent sku.