Questions
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Aggregate Rating Markup for Local Restaurant
I'm a local dentist and have the same problem. So we have 188 x 5 star reviews. They are appearing next to every blog post I write and every services page but not the homepage. Having those yellow stars in the serps and on the map is HUGE and tyou can get them just not for the homepage. If you're on wordpress theres a plugin called Google reviews for business that works really well for us. So all your team pages, about pages, blogs and menus can have the stars - just not your homepage. So you could create individual pages for each dish or meal if you like and have stars next to them. So as a dentist I have a braces services page, an Implants one, a cosmetic one and a whitening one, all with reviews in the map, on the page as a slider and in the blogs. So don't be defeated, you can do it really easily with the plugin!
Reviews and Ratings | | Smileworks_Liverpool0 -
Too many pages or not enough?
Using attributes and combinations is a lot easier and cheaper than not using them. If you create 20 different pages they will all fight each other to rank. You would also need content for 20 different pages as well. Which in itself would be a task if done correctly. I would suggest just having one strong page with good content as opposed to lots of pages with only ok content.
Conversion Rate Optimization | | LesleyPaone0