Welcome to the Q&A Forum

Hi Kris,

Yes PA will increase with a naked domain - Google has outlined that it enjoys seeing this and has directions on how to do it with Google Sites (Link Below):

https://support.google.com/a/answer/2518373?hl=en

Redirecting is a good move and can be done through your CMS - how you do this will depend on what you are using to operate your site. Keep in mind that redirects can affect the power of any links pointing to your Home Page and this will affect link juice flowing through the rest of your site to some degree. Depending on the scope of your service area and what kind of SEO you are running (Local, Global or PPC), this will have a greater or lesser impact on what you do moving forward.

In terms of what is creating the better PA - a combination of Google's approach to ranking sites and what your external links are pointing to are probably the answer. If external links are pointing to your naked domain instead of the www. version, this would explain what you are seeing.

Without knowing the site or the context it's hard to know for sure, but those are my guesses.

Hope this helps and fire any additional questions/info you want at me and I will try to help out as best I can.

Cheers,

Rob

Hi Akira,

I support EGOL on this one and would go further in saying that in my experience there has never been an association between organic rankings and Adwords. They operate on 2 very different systems and principles and you are not going to take a hit organically (algorithmically produced responses to search queries based on relevancy) due to a decrease in spending on PPC (basically an open house auction system where you receive placement for bids).

As EGOL mentioned, in several years I have never seen a drop in organic rankings on a mixed organic/PPC campaign if PPC funding has been cut off.

The one problem you might have is on the mobile side where PPC positioning is dominant and organic rankings may not cut it. Depends on if your target audience is mobile-oriented and whether that's where your returns are coming from. Even so, based on your numbers, my guess is this move will save you some money and not hurt you organically.

Cheers,

Rob