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+1 what Martijn says. Even though the pages have no traffic, Google may still be crawling them if they have links so there may still be some equity in keeping them. If this is a concern you can redirect them to the most relevant (quality) page on your site. If it's only a few pages this is fine but any more than a few they might come up as "soft 404s" in Google WMT. You can check if Google is crawling the pages by checking your web logs. That said, if the content is of no value and they don't have any decent links then I would just delete them and move on. Regards, George

When you say the guidelines provided by webmaster tools, do you mean these? https://support.google.com/webmasters/answer/182192 Have you used hreflang? https://support.google.com/webmasters/answer/189077?hl=en http://moz.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool Send every signal you can to tell the search engines where your content is targeted to. That can include regional office addresses and phone numbers on pages.