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If a person considers his business and the industry where he will compete, the keywords that are most profitable or most precious are usually obvious.   Having identified them, the work is then to build one very high quality page for each of those keywords and then forming that page into a finely-crafted arrow with characteristics that will defeat all opponents. When in difficult contests, multiple subpages are then built, each to attack a subkeyword and these are prepared so that they might provide deep content resources, backlinks to the page attacking the root, and demonstrating to Google and all visitors that yours is the world's best resource. The attack might be short but if the prize is worthy, years might be required.  And, for this deep knowledge and strong writing skills will be required of you, and possibly assistance from allies. The tracking most valuable for all of the above is the ranking position of your root and primary subkeywords.  As time progresses you will hopefully see increases in the rankings as you put your work forth.  Those ranking increases will be the fuel that  keeps you moving forward and keeps your mental energies high.   Nothing is more valuable than mental energy when in this type of competition.