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Thanks again Seb, that makes a lot of sense. I definitely see the difficulty in finding someone who is both logical and creative, especially someone who can bring both those skills to the workplace.

Thanks for your reply Sebastian!

It sounds like it's difficult to merge the two roles from a consulting perspective. Do you think that this would also be a problem for an in-house SEO?

You mention that programming is important, what technologies would be the core set that an SEO should understand?

Apologies if this is a basic question as I'm still new to the world of SEO and have mostly been approaching it from a reporting perspective!

I’ve been wondering recently what makes a good SEO / Social Media employee. It seems to me that SEO and Social Media are in the process of merging into a single role.

What are your thoughts on the skills that this new world SEO / Social Media employee would need? Or do you think these roles should ideally remain separate and that a “traditional” SEO is more what is needed?

My own role has been moving much more towards social media recently and I was wondering if this was a common trend!