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To extend EGOL's excellent advice... these guys are using totally automated methods to scrape and post your content. So to fight back, you're also going to need to effectively automate as much of your discovery and takedown process as possible. You'll never beat enough of their automated volume processes with your own resource-intensive (i.e. fully manual) responses. Good luck - I hate these assclowns with a fiery passion too. (Former pro photographer here.) Paul

I was writing about URLs. I think it's fine to have your brand name in most or all title tags, though I'm not sure I'd apply that to an exact-match domain like yours without adding the .com too (as in " - IceSurfing.com" not "- Ice Surfing".

Excellent! Glad Monica and I could point you in the right direction. It sounds like you have the pieces in place to make the most of it.