Questions
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Competitor outranks us, even though we are better in every measurement
Hi Rupert, I'd be careful doing this. You need to plan your strategy very carefully. For instance, for the page http://www.rent.com.au/rent/properties-in-north+perth-wa-6006 you still might want that indexed for very specific, longtail searches about rental properties in north perth. I'd start with some on site optimisation of existing pages. Get more content on whatever page you want to rank for and make sure the keyword is in title tags, alt image tags, headers, body text, anchor text from other parts of the site etc. Also, try and build links to the pages you want to rank for, that will give Google a good indicator. The noindex, follow - I would do a full site audit and identify exactly what pages you want to apply this to. This should be done VERY carefully. Thanks
Technical SEO Issues | | bradkrussell0