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Thanks for the ideas and input, Christina! *Disclaimer: SEOmoz discussions are not responsible for a drop in productivity due to commenters finding the examples used to be awesome.

Thanks for the response Everett. I'm definitely not looking to game the system with empty or fake reviews, that wouldn't be an issue with what I'm working on. It sounds like your rant you described could fall into what I'm thinking about. With everything else being equal but Page A has review functionality while Page B doesn't, does Page A rank better on that sole difference. One might think so, but like you said, once reviews start rolling in on Page A the weight would definitely (well, at least most likely) swing it's way. Nate

For an overall ranking perspective, exact match is going to be better (all other things being completely equal).  However, websites are never perfect vacuums of comparison.  Regardless of which format you choose, you will still be able to overcome your competition through proper on-page optimization, and great link building.

Nice tip, thanks for sharing!

Our normal site structure works fairly well for most of what we sell, but for some reason not for Widgets. The idea is just to shake it up and try something new. But like you said, I'm stopping and thinking about every aspect of this since it is something new. I'm trying to pick it apart from all angles before proceeding. Thanks for the insight!

winner, winner, chicken dinner. Interesting article. Anyone have experience testing these? Bing/Yahoo can definitely be worth it to my sites & clients if the keywords are broad enough. I've also noticed how my Google & bing/yahoo results only have loose correlation. Interesting to see if I can boost bing w/o trashing G results